EMS 5009-0

Brief

1.介紹創業管理的基礎知識與技能，使學生能瞭解創業精神與經濟發展、企業管理之間的關係及 實務創業家所關心主要問題。 2.開拓學生的視野，瞭解專業經理人除了要為股東善盡效率管理人之責任外，發揮創業精神才是 創造企業成長及獲得超額利潤的來源。有助於培養MBA學生以創新思維，處理既有企業的新事業 發展管理、創投事業經營與自行創業的能力。 3.使學生瞭解新創事業的特性與其所面臨的相關管理問題，如分析創業商機、撰寫創業計畫書、 籌募資金、管理成長與經營團隊管理。 The ob<x>jective of this course is to provide the student with an understanding of the problems and challenges facing an entrepreneur in the process of creating a business. The course will use the development of a business plan as the focal point. Groups of students will develop a business plan piece by piece. Each group will make 2 case presentations and write a business plan during the semester. Therefore the focus of this course is the planning and development of new ventures for the growth and profits of new or exis

Description

Course keywords: 創新，創業，新創，創業家，新事業發展 National Tsing Hua University Institute of Technology Management／MBA Course Syllabus: Innovation and Entrepreneurship (創新與創業) 授課教師／Instructors 張元杰 Dr. Yuan-Chieh Chang (yucchang@mx.nthu.edu.tw) 胡美智 Dr. Mei-Chih Hu (mchu@mx.nthu.edu.tw) 課程助教／Class TA: TBA A. 課程介紹／Course Description: 1.介紹創業管理的基礎知識與技能，使學生能瞭解創業精神與經濟發展、企業管理之間的關係 及 實務創業家所關心主要問題。 2.開拓學生的視野，瞭解專業經理人除了要為股東善盡效率管理人之責任外，發揮創業精神才 是 創造企業成長及獲得超額利潤的來源。有助於培養MBA學生以創新思維，處理既有企業的新事業 發展管理、創投事業經營與自行創業的能力。 3.使學生瞭解新創事業的特性與其所面臨的相關管理問題，如分析創業商機、撰寫創業計畫 書、 籌募資金、管理成長與經營團隊管理。 The objective of this course is to provide the student with an understanding of the problems and challenges facing an entrepreneur in the process of creating a business. The course will use the development of a business plan as the focal point. Groups of students will develop a business plan piece by piece. Each group will make 2 case presentations and write a business plan during the semester. Therefore the focus of this course is the planning and development of new ventures for the growth and profits of new or existing enterprises. The students will gain a firm understanding and the competence in the area of entrepreneurship. The business plan projects are required, which will further elaborate on particular aspects of the course according to the student’s own objectives and background. The business plan projects also help to consolidate theories and best practices from the western countries to the context of Taiwan’s industries. Interactive learning is emphasized throughout the course. Student’s participation in class, including discussion, homework, and project presentation is a critical and integral part of the course. B. Textbooks: Timmons, J.A. and Spinelli, S. (2018) New Venture Creation: Entrepreneurship for the 21st Century, 9th Ed., McGraw-Hill. (華泰代理) C. References: 1.Compers, P. and Lerner, J. (1999) The Venture Capital Cycle, MA: The MIT Press. 2.Dollinger, M. J. (1999) Entrepreneurship: Strategies and Resources, NJ: Prentice-Hall. 3.Holt, D. H. (1992) Entrepreneurship: New Venture Creation, NJ: Prentice- Hall. 4.Kao, John (1989) Entrepreneurship, Creativity, and Organization: Text, Cases, and Readings, International Edition, NJ: Prentice-Hall. 5.劉世平 譯 (1999) 企業家精神，商業周刊出版社。 D. Evaluation: 1.Participation 30% 2.Homework 30% 3.Final report 40% E. Teaching Approach: 1.Lecture 50% 2.Case Study 30% 3.Presentation 20% Q95; F. Course Schedule: 1.創新管理思潮與開放式創新 2.創新規劃與預測 3.創新組織與團隊 4.新產品開發與評價 5.服務創新 6.產業創新議題：電動車、行動通訊 7.創新政策 8.創業環境與團隊形成 9.創業創意與設計思維 10.價值主張與商業模式 11.商機評估與個案 (Note: the instructor may adjust the above schedule at his discretion, depending on the backgrounds of the students and requirements of the course.)

Timetable

Remarks

上課地點:深圳研究生院

Restrictions

限EMBA深圳境外專班專班2年級

Compulsory

Elective

Cross Discipline

First Specialization

Second Specialization